The online travel tech company, EaseMyTrip has announced a new advertisement deal with Capri Global Holdings Private Limited, owner of the Women’s Premier League (WPL) team, UP Warriorz.
As per the corporation, this new deal has been penned down for five years. Back in 2008, EaseMyTrip was established by Nishant Pitti, Rikant Pitti, and Prashant Pitti. The organisation offers services like hotel booking, bus booking, airline tickets, and vacation packages for users all around the globe.
Nishant Pitti, CEO & Co-founder of EaseMyTrip, said, “We display an innovative and maverick mindset. From being the only company in the industry to provide the benefit of no convenience fee charged to all our customers to now being a commercial partner in the pathbreaking endeavor for women’s cricket, We are becoming a pillar for progress. At the heart of this association is our unwavering support for the WPL and its inaugural season. We are extremely delighted to be commercially engaged in the first edition of a tournament that will become women’s cricket’s biggest brand in the coming years.“
Rajesh Sharma, Managing Director, Capri Global Holdings Private Limited, said, “We welcome them into the family in what promises to be an exciting long-term partnership in a revolutionary journey in women’s cricket in India. The unfaltering support from them will not only pave the way for greater brand visibility but also lay out the red carpet to celebrate and honour the immense talent in women’s cricket.”
The Women’s Premier League media rights were purchased by Reliance Industries-owned Viacom18 last month for INR 951 crore for five years. From 2023–2027, the broadcaster will pay a per-match value of INR 7.09 crore. Companies bid a record amount of INR 4,669.99 crore to buy the league’s five franchises in its team auction, which took place last month. These firms include Adani Sportsline Pvt. Ltd, IndiaWin Sports, Royal Challengers, JSW-GMR cricket, and Capri Global.
On March 4, the much-anticipated beginning of the Indian women’s T20 league is scheduled to take place. Gujarat Giants (GG) and Mumbai Indians (MI) will square off in the opening game.