WPL 2024 Sponsors Watch: UP Warriorz

Owned by Capri Global, the entity bagged rights to UP Warriorz for INR 757 crore, confirming its entry into the Women's Premier League.

The Women’s Premier League (WPL) team, UP Warriorz (UPW) have had a decent run so far in the competition, having won two games out of four matches. The side is currently third and will strive to remain consistent from now on. The unit will next take on Royal Challengers Bangalore (RCB) on March 4.

Owned by Capri Global, the company bagged rights to the Lucknow-based team for INR 757 crore, confirming its entry into the cash-rich league. The team released a statement stating that it is a momentous time in cricket history and that the Women’s Premier League gives the side a platform to highlight its efforts to reduce gender inequality. The entity’s major goal is to inspire women and athletes from all walks of life.

Jinisha Sharma, Director, Capri Sports, said, “The UP Warriorz is elated to welcome into the family Kay Beauty, EaseMyTrip, CarLelo, My Master11, JSW Paints, PONDS, Aashirvaad Atta and Big FM. Franchise cricket is all about roles, and each partnership has key role, and we are confident that with these partnerships, UP Warriorz is all set to do our best, in what is set to be an enjoyable season.”

Even though the squad had a rough start to the current season, the UP-based team has performed admirably on the financial front.

Let’s have a look at the esteemed sponsorship case of UP Warriorz for the ongoing WPL 2024.

Title Partner:

Kay Beauty: Kay Beauty was launched in 2019 as a collaboration between Katrina Kaif and Nykaa, a renowned beauty and personal care platform. The company’s principal goal has been to close the gap between glamour and skincare.

Principal Partners:

EaseMyTrip: EaseMyTrip, headquartered in New Delhi, is an Indian online travel company founded in 2008 by Nishant, Rikant, and Prashant Pitti. The company provides white-label services, vacation packages, hotel reservations, airline tickets, and bus reservations.

Nishant Pittie, CEO & Co-founder, EaseMyTrip, said, “As the Principal Partner of UP Warriorz, we are thrilled to be a part of the cricketing extravaganza. Just as EaseMyTrip is dedicated to delivering excellence in the travel industry, we look forward to witnessing the Warriorz showcase their commitment and prowess on the cricket field. The continued partnership with UP Warriorz is a testament to our shared values of hard work, excellence, and determination to be game-changers in our respective domains.”

CarLelo: CarLelo is an online platform that is transforming the new automobile buying experience with its simple and hassle-free techniques. It is India’s first multi-brand virtual vehicle showroom, offering the greatest car discounts.

Gaurav Aggarwal, CEO and founder, CarLelo, said, “At CarLelo we have kick started a new chapter, as we collaborate with the UP Warriorz, one of India’s most loved cricket teams. Not only is this a very special association for us, as we get to connect with a very vibrant audience, but also allows us to present to everyone our new look. While we are confident that along with UP Warriorz we will be able to give the knowledgeable fans a lot to cheer about, the focus and the best wishes move to the field of play now as the champion athletes take over.”

Associate Partners:

MyMaster11: MyMaster11, an Indian fantasy sports platform, debuted in 2020 and currently has over a million users who participate in fantasy cricket, basketball, football, kabaddi, and baseball.

Rajesh Pandey, Founder, My Master11, said, “The UP Warriorz are one of the best teams from the upcoming WPL season. We are ecstatic to be a part of their journey and we wish the cricketers all the best for this season. The team that has been assembled has the ability to carry a ‘Warriors’ mentality into their game, and we are hopeful to help the team compete at a much higher level.”

JSW Paints: JSW Paints, a Jindal Steel Group (JSG) enterprise, manufactures interior and outdoor paints for houses and buildings. The company has a pan-India presence and focuses on creativity while giving precision and efficiency to its clients.

Pond’s Sun Miracle Sunscreen: Pond’s Sun Miracle Sunscreen is a popular skincare product that provides solid protection against dangerous UV radiation.

Official Partner:

Aashirvaad Atta: Having launched on May 27, 2002, Aashirvaad Atta has since risen to the top of the national branded packaged atta market. Aashirvaad offers the freshness of the fields along with the strength of whole wheat by making sure that all of the grain’s nutrients are preserved and maintained in our packaging.

Official Radio Partner:

Big FM: One of India’s biggest radio stations, BIG FM, primarily transmits at 92.7 MHz. It is a component of Reliance Broadcast Network Ltd., a nationwide broadcast network that serves 1.2 lakh villages and more than 1.9K towns through 58 stations. Over 34 crore Indians have access to it across the country.

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