DViO Digital, an online marketing agency, has led the popular fantasy sports platform, My11Circle‘s marketing campaign for the Indian Premier League (IPL) 2024.
With a worldwide reach, DViO developed and carried out integrated digital campaigns that improved My11Circle’s brand awareness and stimulated user growth on a range of platforms.
DViO used unique techniques to go beyond traditional marketing and incorporate virtual and on-ground interactive experiences during match phases, thereby strengthening My11Circle’s engagement with the IPL. The advertising firm also ensured My11Circle’s presence at IPL stadiums by displaying bespoke statics and video snippets on displays and boundary wall LED screens.
The campaign generated tremendous interest by utilising appealing content across social media channels, such as viral teaser ads and selective shoots with brand ambassadors. DViO’s experience includes sponsorship activations, developing compelling marketing materials for My11Circle’s partnership with Lucknow Super Giants (LSG), and curating unique content showcasing the unit’s players.
DViO provides long-term brand identification and audience recall by emphasising the establishment of My11Circle as a trustworthy brand synonymous with large rewards and an outstanding user experience. DViO enables My11Circle to prevail in the ongoing cricket season and emerge as the premier fantasy gaming platform by implementing a holistic approach that includes strategic planning, innovative conception, excellent execution, and high-end production.
Ritesh Kanani, Director – Brand Marketing, My11Circle, commented, “DViO’s innovative approach and expertise have been instrumental in elevating our brand presence and driving user engagement. Through strategic planning and creative execution, DViO has helped us connect with cricket enthusiasts across various touchpoints, amplifying our brand’s association with the IPL.“
Sowmya Iyer, CEO and Founder, DViO Digital, said, “Leveraging innovative strategies, DViO went beyond traditional marketing to integrate virtual and on-ground interactive experiences during match phases, amplifying My11Circle’s association with the IPL. Our collaboration with My11Circle has been about creating memorable experiences for cricket fans while solidifying the brand’s position as a leader in fantasy gaming.“