India’s leading travel company, EaseMyTrip has renewed with the Yuva Kabaddi Series (YKS) as an associate partner. YKS is an initiative in Indian sports, serving as the country’s first year-round kabaddi tournament designed to nurture young talent.
Both parties involved are dedicated to supporting “Mission Kabaddi,” a nationwide effort to elevate Kabaddi’s profile.
The association aims to create a competitive platform for aspiring athletes and harness the power of sports to empower India’s youth.
Vikas Gautam, CEO of the Yuva Kabaddi Series, expressed his excitement and said, “We are thrilled to continue our partnership with EaseMyTrip, a strong supporter of sports across various domains and a committed contributor to the goal of making India a sporting powerhouse. This collaboration marks another exciting chapter for the sport of Kabaddi, opening up new avenues of promise and talent. Our shared ambition is to redefine the trajectory of Indian kabaddi for the future.”
Mr. Rikant Pittie, Co-Founder of EaseMyTrip, shared his thoughts on the partnership and said, “We proudly announce the extension of our esteemed partnership with the Yuva Kabaddi Series, a pioneering year-round sports tournament in India. This significant collaboration reaffirms our unwavering commitment to cultivating burgeoning sports talents and championing India’s trajectory as a dominant force in the sporting arena. Our dedication goes beyond a mere alliance; it epitomizes a steadfast promise to cultivate a successful future for the nation’s youth through the transformative power of sports.”
EaseMyTrip, a household name in the Indian travel sector, is a leading online travel portal offering comprehensive travel solutions. It caters to travellers planning family vacations, solo adventures, or business trips. Its extensive services include flight bookings, hotel reservations, car and bus rentals, train tickets, and meticulously curated holiday packages. Furthermore, EaseMyTrip provides a range of valuable add-on services, ensuring a seamless travel experience from start to finish.
Launched in 2022, the Yuva Kabaddi Series offers a critical platform for the next generation of kabaddi stars (players under 23 and below 80 kg). The tournament has already achieved remarkable success. It has concluded eight editions over the past 20 months, hosting a staggering 890 matches. This impactful initiative has empowered 1821 players, engaged 103 coaches to mentor young talent, and involved 226 officials in upholding fair play and maintaining the highest quality standards in kabaddi’s development at the grassroots level.