The Women’s Premier League (WPL) team, UP Warriorz (UPW) have forged a partnership with the sun protection product, Pond’s Sun Miracle Sunscreen, for the 2024 edition.
Following the agreement, the skin product range has been named the UP-based team’s designated sunscreen sponsor for the forthcoming season.
“As we welcome Pond’s into our family, we underscore the importance of strong alliances in propelling women’s cricket to new heights. WPL is a significant platform for brands and we are elated to have Pond’s and Unilever join the UP Warriorz as an associate partner – sunscreen in this season of WPL 2024. UP Warriorz represents UP and fans across India and we are sure this partnership will provide new opportunities to both brands.,” said Jinisha Sharma, director, Capri Sports.
Harman Dhillon, executive director – designate, beauty & wellbeing, HUL, said “We are excited to come on board as official sunscreen partners for UP Warriorz. With this collaboration we want to encourage more women to step out in the sun and make miracles happen on the field.
Pond’s Sun Miracle Sunscreen is one of the leading skincare products designed to provide effective protection against harmful UV rays.
Recently, the Warriorz also announced collaborations with Kay Beauty, a beauty brand founded by Katrina Kaif, and JSW Paints, a renowned paint brand.
The team owned by Capri Sports is scheduled to play against Royal Challengers Bangalore (RCB) in their inaugural match of the season on Saturday, February 24.