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Cricket West Indies signs deal with Stats Perform

Stats Perform has reached an agreement with Cricket West Indies to become exclusive partner of official international and domestic cricket data and live stream rights.

Stats Perform has acquired the exclusive rights to distribute the stats and fast data of the West Indies Cricket team. As one of the leading sports data and technology companies, it owns popular brands like Opta and RunningBall. The sports data firm will also get the opportunity to show live video streams of the matches.

Stats Perform will contribute real-time statistics and data to broadcasters, media, sponsors, sportsbooks, fantasy sports companies, live video streams, and news videos to bookmakers to help improve in-play betting during the games involving West Indies. The CWI’s official website will also profit from more detailed and extensive live match data. The deal includes men’s and women’s international and domestic cricket in the West Indies, including the anticipated high-profile tours by Australia and Pakistan later this year.

Chris Catling, Stats Perform senior vice-president, rights and business development, said, “Stats Perform are the largest official cricket data provider in the world. We are thrilled to have been selected to help CWI enrich and inform coverage of its competitions, as well as drive more entertaining fantasy and betting experiences.”

The new deal with the West Indies will strengthen Stats Perform’s already massive portfolio of clients in cricket. It already has similar relationships with England, New Zealand, and the South African cricket boards. It has also joined the international cricket council for its 2021-23 cycle as a data and betting streaming partner.

Meanwhile, Stats Perform becomes the latest partner of CWI after signing a series of major media-rights deals with international broadcasters like FanCode in India, Sky New Zealand, ESPN+ in the US, SuperSport across sub-Saharan Africa, and BT Sport in the United Kingdom and Ireland.

This deal symbolizes the advancements in cricket and the extensive use of technology to improve the fan experience. Cricket West Indies is making good business of an opportunity when some of the heavyweights in cricket visit the country for bilateral series. While the West Indies cricket board has not had a track record in handling the business of their cricket team, they have a fantastic opportunity to make good use of their relationships to further cricket across the Caribbean and North America.

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