The global sports data and technology brand, Stats Perform has announced a deal extension with the Women’s Tennis Association (WTA).
Through this extension, the official live match scores, stats, and content will be accessible on the premier sports data platform’s distribution chain till 2030.
The renewal includes complete coverage of outer courts and qualifiers, AI Opta metrics like win probabilities and clutch points, interactive AI live streaming features like customised insights and instant highlights that show on the screen during matches, opta research assistance for interviewers and commentators, and an enhanced in-venue data feed in addition to the umpire data source.
Alex Rice, Chief Commercial Officer at Stats Perform, commented, “We’re honored and delighted to extend our deep relationship with the WTA, who are a highly progressive and professional sports organization. We’re proud of what our respective teams have achieved together so far and excited to continue to elevate fan and bettor experiences with the most reliable, comprehensive, and innovative official WTA content – even more so as the Tour is set to feature more tournaments and more matches, meaning even more opportunities for our sportsbook and media partners to showcase the incredible action to their customers.”
Marina Storti, Chief Executive of WTA Ventures, stated, “We are excited to extend our successful partnership with Stats Perform. The data and insights they provide are an important part of our plans to drive fan engagement through product innovation and enriched experiences. The development of long-term relationships with industry partners is an important source of commercial revenue underpinning our ambition to reinvest in the sport and help the WTA achieve the goal of equal prize money for women at all top events.”