The Cricket West Indies (CWI) has announced a sponsorship association with a leading international company in the teamwear sector, Macron.
In this partnership, Macron has become CWI’s official technical partner and supplier of team uniforms. The deal will commence with the upcoming series against England, in which the West Indies men’s and women’s teams will be wearing new team jerseys.
For over 50 years, professional athletes, sports players, and teams have benefited from the equipment and clothing supplied by the Italian sportswear company.
For all home and away Test, ODI, and T20I matches, Macron will supply team playing and training attire to the West Indies men’s and women’s international teams, which include the ‘A’ Teams, the Academies, and age group teams.
The team jerseys are made of high-performance material that not only enhances functionality but also lowers energy and plastic waste usage. Each jersey is constructed using a unique 100% PET recycled polyester thread that is derived from thirteen recycled bottles, using less energy during the garment’s manufacturing process. The goal of CWI is to decrease plastic waste, increase sustainability, and lower energy consumption, all of which are critical for the future of the Caribbean region. This new partnership advances these goals.
The brand-new kit patterns will be revealed in the run-up to the three-match ODI series, which begins on December 3 at the Sir Vivian Richards Stadium in Antigua, and the T20I Series, which begins on December 12 at the Kensington Oval in Barbados.
CWI Commercial Director, Dominic Warne, commented, “CWI is looking forward to a great technical partnership with Macron as a top-quality sports brand suppling technical apparel to sports teams around the world. We believe the new kit will be loved by fans, players and will also help the environment. The players will enjoy high quality technical apparel to support their high-performance requirements.
“We know fans will enjoy the new maroon jersey designs which supporters can purchase at all West Indies matches as well as through Macron’s e-commerce store. The team jerseys will also make a positive environmental impact using recycled plastic bottles in their production. We’re looking forward to seeing lots of maroon in the stands and the streets with fans rallying to see West Indies home for Christmas and with the ICC Men’s T20 World Cup coming to the Caribbean and USA in 2024.”
Macron CEO, Gianluca Pavanello, said, “Given the history, success and international prestige of West Indies Cricket, we can be particularly proud of this partnership. This further confirms the quality and reliability of the teamwear we supply to the growing number of sports federations who choose to wear the Macron Hero on their chest. We are committed to designing and producing game sets and technical garments that express the history, symbols and identity of West Indies Cricket.”