The world’s first franchise-based supercross league, the CEAT Indian Supercross Racing League (ISRL) is scheduled to flag off tonight, i.e., January 28, at the Shree Shiv Chhatrapati Sports Complex in Pune, India.
Panchshil Racing, SG Sports, Gujarat Trailblazers, BigRock Motorsports, Mohite Racing, and Reise Motorsports will compete in the league’s first season. Post tonight, the action will move to Ahmedabad and Delhi on February 11 and 25, respectively.
The goal of ISRL is to create a global spectacle—a remarkable show that would captivate Indian audiences like never before. International competitors have also been included in the league to test their mettle in a variety of forms and categories, which will also inspire Indian riders to reach levels that were previously unattainable.
With such a high-octane, one-of-a-kind event being held for the first time in India, the organisers have also managed to secure partnerships with a variety of brands. Let’s take a look at the sponsorship portfolio of the Indian Supercross Racing League season 1:
Title Sponsor:
CEAT: CEAT, a renowned tyre brand and among the biggest and fastest-growing tyre companies in India, offers one of the largest selections of premium products and is committed to assisting in the safe, intelligent, and sustainable movement of people throughout the world.
Official Vehicle Partner:
Toyota Hilux: Toyota Hilux is a five-seater pickup truck priced between INR 30.40 lakh and INR 37.90 lakh. It is offered in three models, with a 2755 cc engine and two gearbox options: manual and automatic.
Industry Partners:
Axor: Axor helmets are manufactured and designed in Italy, and they are exclusively distributed by Vega, the industry pioneers. Axor was developed to offer high-end items to the luxury bike market while remaining affordable without reducing helmet quality or safety standards.
Kawasaki: With its headquarters located in Chūō, Kobe, and Minato, Tokyo, Japan, Kawasaki is a publicly traded global firm that manufactures motorcycles, engines, heavy equipment, rolling stock, aerospace and defence equipment, and ships.
Broadcast Production Partner:
RISE Worldwide: RISE Worldwide Limited (previously IMG-Reliance Limited) is a completely owned division of Reliance Industries Limited. It is India’s biggest independent sports, lifestyle, and entertainment organisation, reaching 150 million youth on social media through multiple IPs.
Official Medical Crew Sponsor:
Meditration: Meditration provides complete on-site support, comprising professional consultations, emergency care, medicine supply, and evacuation services. It is staffed by a team of highly qualified physicians, paramedics, and medical experts who are outfitted with the finest medical equipment.
Official Cleaning Partner:
Kärcher: The German family-owned company Alfred Kärcher SE & Co. KG is renowned for its window vacuum cleaners, floor care equipment, parts cleaning systems, wash water treatment and high-pressure cleaners.
Exclusive Radio Partner:
Red FM 93.5: The Sun Group owns Red FM, an Indian FM radio network with its primary headquarters situated in Chennai, the capital of Tamil Nadu. The network transmits content in 64 Indian cities in Hindi, Urdu, Bengali, Telugu, Kannada, and Malayalam, among other Indian languages.
Exclusive Ticketing Partner:
BookMyShow: BookMyShow facilitates internet tickets for plays, films, and sports events in India. After just ten years in business, the platform has a 40% CAGR in revenue and more than 90% of the market share in the online entertainment ticketing space.