The CEAT Indian Supercross Racing League (ISRL) has announced a partnership with the leading Indian radio FM network, Red FM 93.5.
In this arrangement, Red FM 93.5 has been named the exclusive radio partner of the CEAT Indian Supercross Racing League.
The tournament through its social media networks confirmed the contract, with the caption, “The sound of bikes vrooming on the race track is music to our ears. And so, we are proud to welcome a biggie from the world of sound and entertainment RED FM 93.5 – as CEAT ISRL’s exclusive radio partner!”
The sound of bikes vrooming on the race track is music to our ears. And so, we are proud to welcome a biggie from the world of sound and entertainment RED FM 93.5 – as CEAT ISRL's exclusive radio partner!#isrl #supercross #changethegame #time2race #jointhefamily #flirtwithdirt pic.twitter.com/rz6axPfWpG
— ISRL – Indian Supercross Racing League (@ISRL_official) January 18, 2024
Before this signing, the competition signed commercial tie-ups with brands such as BookMyShow, Vyom Consultancy, and Axor.
Red FM is an Indian FM radio network owned by the Sun Group, based in Chennai, with its main office located in Tamil Nadu’s capital. Content in 64 Indian cities is sent over the network in various Indian languages, including Hindi, Urdu, Bengali, Telugu, Kannada, and Malayalam.
The Indian Supercross Racing League (ISRL) is a motorcycling league in the country. The Federation of Motor Sports Clubs of India (FMSCI) and Team SX1 are working together to develop a franchise-based supercross league, as opposed to other leagues that are city-based. Panchshil Racing, SG Sports, Gujarat Trailblazers, BigRock Motorsports, Mohite Racing, and Reise Motorsports are the six teams that will be vying for the championship in this tournament.