CEAT Indian Supercross Racing League inks collaboration with RISE Worldwide

This deal between RISE Worldwide and CEAT Indian Supercross Racing League represents a critical turning point in the effort to transform the sports environment in India.

The world’s first franchise-based Supercross league, CEAT Indian Supercross Racing League (ISRL) has announced a partnership with RISE Worldwide Limited, a Reliance initiative, India’s largest independent sports, lifestyle, and entertainment company.

This partnership represents a critical turning point in the effort to transform the sports environment in India and provide Supercross fans all around the country with an unrivalled experience.

As part of this intriguing collaboration, RISE Worldwide Limited will be CEAT ISRL’s sole Broadcast Production Partner. RISE Worldwide Limited will collaborate strongly with ISRL to improve the organisation, production, and broadcast of the Supercross League, capturing audiences and taking the sport to the next level.

RISE Worldwide Limited has a proven track record of producing outstanding sporting events, including the U-17 FIFA World Cup, Hero Indian Super League (ISL) since its debut, the AFC Champions League & Women’s Asia Cup, and sports documentaries for FIFA‘s online platform FIFA+, to name a few.

The partnership will concentrate on creating cutting-edge tactics to involve fans and improve the viewing experience. In order to provide compelling coverage of ISRL events, RISE Worldwide Limited will offer its unrivalled production knowledge, introduce innovative technologies, and adopt world-class standards.

Furthermore, this collaboration will introduce a new and exciting way to watch Supercross, fusing gripping on-track action with a compelling narrative and eye-catching visuals.

Veer Patel, Co-Founder and Director, Supercross India Pvt Ltd, said, “We are thrilled to join forces with RISE Worldwide as our exclusive Broadcast Production partner. Their extensive experience and expertise in the sports and entertainment industry make them an ideal partner to help us transform the Supercross experience in India. Together, we aim to create an awe-inspiring spectacle that will captivate fans and elevate the sport to unprecedented levels of excitement and engagement.”

James Rego, Head of Broadcast, RISE Worldwide Ltd, said, “We are excited to collaborate with CEAT Indian Supercross Racing League and bring our production expertise to this groundbreaking initiative. Through our partnership, we aim to redefine the way Supercross is presented and experienced, creating an electrifying atmosphere that resonates with fans across the nation. Together, we will create a global extravaganza that showcases the immense talent and passion of the man and the machine.”

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