The largest brand for structural steel tubing in India, APL Apollo, and its subsidiary, SG Sports, have recently purchased the SG Speed Racers franchise in the CEAT Indian Supercross Racing League.
In recent times, the firm also had the experience of running the Global Chess League (GCL) unit, SG Alpine Warriors.
This league, which operates in cooperation with the Federation of Motor Sports Clubs of India (FMSCI), is the first franchise-based Supercross racing league in India. Riders from all over the globe compete in a variety of competition styles and divisions.
APL Apollo has a 55% market share in the home market, making it the leading brand of structural steel tubes. APL Apollo has a long history of sponsoring sports in India. For three years running, it served as the primary sponsor of Delhi Capitals (DC) in the Indian Premier League (IPL). Sanjay Gupta, the company’s CMD, is a fervent sports fan who understands the huge potential for sports in the near future of India. By giving aspiring athletes a stable platform to succeed, SG Sports seeks to change the sports industry. The business supports maximizing the potential of Indian sports through branding initiatives and international exposure.
On this development, Sanjay Gupta, said, “We are thrilled to venture into the exhilarating world of Supercross with our team SG Speed Racers in this prestigious league. Our legacy of promoting sporting excellence drives us to develop Supercross throughout India. With FMSCI’s support and top-notch facilities, we hope to nurture a new generation of talented riders capable of competing at an international level. We are grateful to CEAT Indian Supercross Racing League for this opportunity and aim to accelerate Supercross growth nationwide while leaving behind a lasting sporting legacy admired globally.”
Veer Patel, Co-founder and Director of Supercross India Pvt Ltd., said, “We are delighted to announce that SG Sports has joined forces with CEAT Indian Supercross Racing League. As a strategic arm of the APL Apollo Group, SG Sports is committed to making a significant impact on the sports industry. We believe this partnership will enhance the Supercross racing ecosystem and inspire millions of young athletes across India.”
Sujith Kumar, Chairman of the Supercross Racing Commission of FMSCI, said, “SG Sports is an excellent addition to our league. APL Apollo Tubes Limited’s association with CISRL demonstrates their unwavering dedication to fostering sports in our country. Their vision aligns perfectly with our mission of developing Supercross in India and engaging millions of young individuals. We extend a warm welcome to SG Sports and eagerly anticipate their impressive performances on the racing track.”