TATA IPL 2024: Sponsors Watch

As the competition has started to unfold, let's have a look at the slew of firms the BCCI has onboarded as sponsors for IPL 2024.

The Indian Premier League (IPL) 2024 has gotten off to a great start, with three games, so far, already upping the ante at the first weekend of the competition.

For the next two months, fans will have even more excuses to hop on their couches and indulge in the action-packed cricket matches courtesy of the new IPL season. Everything began with the season opener, which saw the defending champions, Chennai Super Kings (CSK), beating Royal Challengers Bengaluru (RCB) without breaking a sweat.

The tournament will once again include some of the biggest names in the sport, including veteran players and up-and-coming stars. Moreover, the ongoing season marks a new era for a few franchises as they announced a change in captains ahead of the edition.

IPL enthusiasts will be sitting on the edge of their seats as they await the schedule post-April 7, which is yet to be announced by the Board of Control for Cricket in India (BCCI).

As the competition has started to unfold, let’s have a look at the slew of firms the BCCI has onboarded as sponsors for the 17th season of the IPL:

Title Sponsor: Tata Group

Tata Group, headquartered in India, was founded in 1868 by Jamsetji Tata and is one of the world’s largest corporations. With activity spanning six continents and 100 countries, the company provides goods and services in over 150 countries.

Particularly, as per reports, Tata Group safeguarded the IPL title sponsorship rights from 2024 to 2028 after matching Aditya Birla Group’s proposal of INR 2500 crore, or INR 500 crore per year. According to the terms of the agreement between the BCCI and Tata Sons, the latter had the authority to match any winning submission.

Associate Partners:

My11Circle: My11Circle, managed by Games24x7 Pvt.Ltd., is an online fantasy gaming platform wherein users can test their analytical skills and cricket knowledge by selecting a side for a match and winning fantastic rewards.

Notably, My11Circle reportedly outbid Dream11 for the associate sponsorship, paying INR 625 crore.

Angel One: Angel One is a one-stop destination for investing and trading needs. Strong tools, a portfolio analyzer, ARQ Prime stock recommendations, and much more are available on the platform.

Commenting on the partnership, Mr. Prabhakar Tiwari, Chief Growth Officer, Angel One Limited, said, “We are incredibly excited to partner with BCCI for IPL 2024. Cricket holds a special place in India, transcending beyond just a sport. The IPL’s immense reach provides us with a unique opportunity to empower millions of cricket enthusiasts with the knowledge and tools they need to make informed financial decisions. Through this seamless integration of sports and fintech, our aim is to actively promote financial awareness in India.”

Mr. Dinesh D. Thakkar, Chairman & Managing Director, Angel One Limited., said, “IPL is an esteemed event that has experienced growth in both reputation and engagement throughout the years, a development that mirrors the growth of Angel One as one of the prominent fintech players in India. Our primary focus is on expanding into the multi-service sector, where we can meet all our customers’ financial needs. This partnership strengthens our efforts to reach millions of Indians and we are excited to inspire a generation of financially savvy cricket enthusiasts.”

RuPay: RuPay, a global financial services and payment system, was created and launched by the National Payments Corporation of India (NPCI) on March 26, 2012. RuPay is accepted by all Indian banks and financial institutions.

Official Strategic Timeout Partner: CEAT

CEAT, one of India’s leading tyre makers and the RPG GROUP’s primary business, was founded in 1958. CEAT provides high-quality goods and services in over 110 countries, primarily designed to promote the secure and intelligent passage of individuals and goods.

According to reports, CEAT reportedly spent INR 240 crore to attain the designation of the official strategic timeout partner.

All the above-mentioned brands collectively spent a total of INR 1,485 crore to acquire the rights.

Related Articles

Latest Articles