The Indian apex cricket governing entity, the Board of Control for Cricket in India (BCCI) has announced the addition of My11Circle, Angel One, RuPay, and CEAT as official partners for the upcoming 17th season of the Indian Premier League (IPL).
The partnership with these prestigious companies is a calculated step towards improving IPL fans’ overall experience and raising the bar for the premier cricketing spectacular. Every partner offers something different, and their combined strengths should make the competition more exciting and successful.
My11Circle, a major fantasy sports website, is all set to introduce the excitement of fantasy cricket to fans. The company will be affiliated with the league for the next five years. With creative gameplay and entertaining contests, My11Circle intends to attract cricket enthusiasts and provide them with a unique and engaging fantasy gaming experience.
Angel One, a well-known name in the financial services industry, collaborates with the IPL to bring the worlds of sports and finance together. Angel One’s five-year association as an associate partner will offer useful insights and engage cricket fans through interactive activities that blend the excitement of trading with a passion for cricket.
Commenting on the partnership, Mr. Prabhakar Tiwari, Chief Growth Officer, Angel One Limited, said, “We are incredibly excited to partner with BCCI for IPL 2024. Cricket holds a special place in India, transcending beyond just a sport. The IPL’s immense reach provides us with a unique opportunity to empower millions of cricket enthusiasts with the knowledge and tools they need to make informed financial decisions. Through this seamless integration of sports and fintech, our aim is to actively promote financial awareness in India.”
Mr. Dinesh D. Thakkar, Chairman & Managing Director, Angel One Limited., said, “IPL is an esteemed event that has experienced growth in both reputation and engagement throughout the years, a development that mirrors the growth of Angel One as one of the prominent fintech players in India. Our primary focus is on expanding into the multi-service sector, where we can meet all our customers’ financial needs. This partnership strengthens our efforts to reach millions of Indians and we are excited to inspire a generation of financially savvy cricket enthusiasts.”
RuPay, India’s domestic card network that has been a vital part of the cash-rich league in past seasons, has renewed its cooperation for another three years. Through this new deal, RuPay promises to enhance the payment and transaction experience for fans attending games by providing exclusive bonuses and promotions to RuPay cardholders.
CEAT, the league’s Strategic Time-out partner for the past many years, has extended its contract for another five years. The alliance between CEAT and IPL demonstrates the shared ideals of performance, dependability, and resilience that both organisations uphold.