The world’s first franchise-based supercross league, the CEAT Indian Supercross Racing League (ISRL) intends to achieve INR 1000 crore in valuation by the end of 2025.
The league captivated almost 9000 spectators on the ground along with a live broadcast on TV and OTT, showcasing the heart-pounding adventure with an exciting opener at the Pune race. The pre-season starting valuation of the company was INR 350 crore, and it recently diluted its 3% ownership to focus on on-ground activations and promotion.
Just after the first race, the promoters are in talks with private investors to dilute 2% of the stock for an incredible valuation of INR 450 crore, with the goal of reaching the most fans and raising the sport’s profile. The passion surrounding motorsports is being fueled by the evolving demand to explore beyond traditional sports. India offers a special chance to reimagine Supercross and achieve new heights with smart investment and market trust.
With ISRL having support from some of the world’s leading businesses as sponsors, it is undoubtedly poised to become the next big thing in motorsport. ISRL has secured CEAT as the title sponsor, Toyota Hilux as a vehicle partner, and Axor and Kawasaki India as industry partners in major agreements. The event also has Viacom18 as broadcast partner.
Veer Patel, Director and Co-Founder of CEAT ISRL, said, “We conceptualized it in 2015, documented in 2017, registered in 2019, and the first race took almost a decade to transition from paper to stadium. However, we received a pre-season valuation of INR 350 crores, which is a true testament to market potential and investor confidence. We are overwhelmed by the market response, witnessing an impressive jump of almost 30% in valuation just after the first race held in Pune.
“Our longstanding conversations with brands and partners have suddenly expedited. We are in the advanced stage of closing a minority stake sale to fuel our Season 1 plans, staying aligned with our INR 150 crore spending target. We are confident of achieving an INR 1000+ crore valuation post Season 3.”
The inaugural season consists of three races staged in big stadiums; the team is ready to attract the audiences of Ahmedabad and New Delhi following the successful completion of the Pune race.