The world’s first franchise-based supercross league, the CEAT Indian Supercross Racing League (ISRL) has announced a collaboration with the online ticket booking platform, BookMyShow (BMS).
As part of the deal, the brand has been named the exclusive ticketing partner of the league for its inaugural season.
The league announced this association via its social media handles, with the caption, “We’re excited to unveil BookMyShow as our exclusive ticketing partner, bringing you seamless access to the vibrant world of Supercross. Are you thrilled about Season 1 of CEAT- ISRL?”
BookMyShow offers online ticketing for films, plays, and sporting events in India. The platform has more than 90% of the market share in the online entertainment ticketing sector after just a decade in business, with a 40% CAGR in sales.
With locations in India, New Zealand, and Malaysia, BookMyShow attempts to provide its consumers with a diverse choice of ticket options for the latest events.
As part of the deal, fans can purchase event tickets, which will take place in Pune, Ahmedabad, and Delhi on January 28, February 11, and 25, respectively.
Recently, the league onboarded Vyom Consultants as the official structural consultants and advisors.
The league also named Viacom18, an Indian television powerhouse, as its exclusive broadcast partner. This agreement will see the franchise-based supercross league aired on Sports18 and streamed live on JioCinema.