The CEAT Indian Supercross Racing League (ISRL) has established a commercial partnership with the leading German cleaning technology brand, Kärcher.
In this arrangement, Kärcher has been named the official cleaning partner of the ISRL.
The competition through its social media platforms announced the deal with the caption, “Getting closer to the thrill of CEAT- ISRL, we are proud to announce Karcher as our official Cleaning Partner for season 1”.
Getting closer to the thrill of CEAT- ISRL, we are proud to announce Karcher as our official Cleaning Partner for season 1#isrl #supercrossindia #supercross #supercrossleague #changethegame #time2race #jointhefamily #flirtwithdirt #KarcherIndia #Karcher #KarcherHighPressure pic.twitter.com/MUSW2zmD31
— ISRL – Indian Supercross Racing League (@ISRL_official) January 19, 2024
Before this contract, the league onboarded various brands such as BookMyShow, Vyom Consultancy, Axor, and Red FM 93.5 to its sponsorship portfolio.
A German family-run Alfred Kärcher SE & Co. KG is well-known for its high-pressure cleaners, floor care tools, parts cleaning systems, wash water treatment, military decontamination tools and window vacuum cleaners. The company has operations all over the world.
The Indian Supercross Racing League is an upcoming motorcycling league in the country, which is considered to be an exciting prospect in competitive motorcycling events. The Federation of Motor Sports Clubs of India (FMSCI) and Team SX1 are working together to establish a franchise-based supercross league, in contrast to prior leagues that are city-based.
In this competition, Mohite Racing, BigRock Motorsports, Panchshil Racing, SG Sports, Gujarat Trailblazers, and Reise Motorsports are the six teams that will be competing for the championship.
The competition can be viewed on Sports18 and the streaming platform, JioCinema.