The Indian Super League (ISL) unit, ATK Mohun Bagan FC have inked a two-year association with the international sports betting company, Parimatch News. In this collaboration, Parimatch has been termed as the Kolkata-based football club’s principal sponsor.
This development by the team has come ahead of the upcoming season of ISL, in order to add some renowned brands to its sponsorship portfolio.
The 2022/23 edition of the Indian football top-flight will be ATK Mohun Bagan’s third season. In the franchise’s inaugural season, the side fell short in the final to Mumbai City FC, losing the game by 1-2. In the following season, ATK Mohun Bagan reached the semi-finals before they were eliminated.
On this association, Dmitry Belianin, CCO, PMI, “While football has a long way to go before it reaches the following cricket enjoys, I’m very optimistic about the future of the Beautiful Game in India. This is why Parimatch News is excited to become the lead sponsor of ATK Mohun Bagan Football Club-not only does the club enjoy such a legendary status in Indian football, it is also part of that very future. Also, this is another step in our journey to reach out to different sports in the country, to help them grow and prosper.”
Parimatch, on the other end, has teamed up with sports organizations all over the world – Chepauk Super Gillies, Saurashtra Premier League, Pro Kabaddi League (PKL), Team Spirit, Tamil Thalaivas, Juventus, Aston Villa FC, Southampton FC, and Brighton & Hove Albion.