Under the agreement, the two parties will be partnering for three years and will be collaborating on joint projects, advertising, fan giveaways, whilst offline and digital rights and club merchandise. Parimatch will also be given access to the team’s assets and tickets and hospitality caveats.
Commenting on the partnership, Sarah Batters, Director of Marketing and Partnerships at Southampton said, “We are delighted to welcome Parimatch as a new commercial partner.
“Parimatch shares our club values of being ambitious and forward-thinking, and we look forward to working with them for the season ahead.”
Nicola Ibbetson, Aston Villa Chief Commercial Officer, said, “This is an exciting announcement for the club, bringing onboard an international brand like Parimatch who match our growth ambitions. This partnership will enable us to bring even more opportunities to our fans, and we look forward to what we can achieve together.”
Roman Syrotian, Co-CEO at Parimatch Tech, said, “Our determined expansion into global sports propositions is the subject of huge pride to everyone at Parimatch Tech.”
He further added, “With the addition of these three great football clubs to our portfolio, we can say that, as of now, 30% of the English Premier League shares our values and our spirit. We are glad to be partnered with these clubs and are excited to utilize the upcoming opportunities these ventures present mutually.”
The new deals come in continuation with Parimatch also agreeing with Chelsea enabling the firm to leverage digital, social, and logistical assets to create mutual branding. The company had also renewed its partnership with Everton and Leicester City.
Parimatch has also partnered with clubs and organizations based outside of England. It has existing partnerships in place with the Italian club Juventus as well as with prominent esports outfit Team Spirit and player Coldzera.