Juventus has extended its partnership with the international sports betting and gaming technology company Parimatch.
Parimatch, in its statement, announced its intention to collaborate on ‘exciting campaigns’ with the Italian club for this season. They wish to expand the marketing activities for the club that they took for the previous season.
Commenting on the extension of the agreement, Ivan Liashenko, CMO at Parimatch Tech, said, “Our first year of partnership with Juventus was a tremendous success, and we can’t express how much fun and excitement working with this iconic team brought to Parimatch.
He further added, “Being a partner to a legendary club with over 120 years’ worth of history is an honour, and as our second year of mutual work begins, we can’t wait to launch several powerful campaigns together.”
“I am sure Juventus fans will be as excited as we are, as Juventus and Parimatch are ready to create even bolder and more entertaining digital and offline experiences than before. Stay tuned!”
Parimatch had previously collaborated with Juventus on a joint campaign which included the launch of a TV commercial that featured notable Juventus players such as Arthur Melo, Cristiano Ronaldo, Alvaro Morata, Luiz Da Silva Danilo and Wojciech Szczęsny.
The extension comes in continuation with Parimatch agreeing to new partnerships with three Premier League clubs namely Aston Villa, Brighton & Hove Albion, and Southampton.
Parimatch has a strong foothold in the Premier League as it has existing partnerships in place with Chelsea and also extended its contract with Everton and Leicester City.
Parimatch also has agreements in place with players and leagues which includes maintaining brand ambassador deals with MMA fighter Conor McGregor and acting as an official betting partner of the UFC in the CIS region. It also has agreements in place with prominent esports outfit Team Spirit and player Coldzera.