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The sponsorship of a team from a grassroots level Twenty20 event is the latest step by the brand to embrace the spirit of cricket in India and generate more viewers to its expanding platforms.
The TNPL is the biggest T20 cricket tournament in Tamil Nadu. The league features eight teams from eight districts that compete over a span of 32 matches. TNPL 2022 began on June 23 and will finish on July 31 with the final. The matches will be held in four different cities: Coimbatore, Dindigul, Salem, and Tirunelveli.
Besides Chepauk Super Gillies, the other seven teams are Nellai Royal Kings, Dindigul Dragons, Ruby Trichy Warriors, Siechem Madurai Panthers, Salem Spartans, Lyca Kovai Kings and iDream Tiruppur Tamizhans. The Super Gillies have been the most successful side in the competition, winning three out of five seasons and are the defending champions.
Dmitry Belianin, Chief Commercial Officer, PMI said, “It gives me great joy to announce Parimatch News as the title sponsor of the Chepauk Super Gillies. This marks another step in our journey to associate the Parimatch brand with Indian cricket at all levels. It is from local and regional tournaments such as the Tamil Nadu Premier League that talent emerges, to graduate and then showcase itself on a larger stage such as the IPL. The 2022 edition promises to return bigger and better, and I wish the Super Gillies all the best.”
Chepauk Super Gillies played two games so far in the ongoing TNPL 2022 and lost both their fixtures. The team will be seen next in action on Wednesday, July 6 against Ruby Trichy Warriors.