The Dota 2 World Champions, Team Spirit, has extended its partnership with the global betting brand, Parimatch. In this deal, the betting platform will stay as the title sponsor of the esports team for the whole year of 2022 and could further extend this partnership till 2024.
In this association, the online gaming organization’s jersey would feature the Parimatch logo on the front and sleeves that would be used in Dota 2 and CS:GO gaming tournaments. Both the signatories would also continue generating exclusive content and joint merchandise for the esports community across the globe.
On this extension, Nikita Chukalin, the CEO of Team Spirit said, “We are glad to announce the continuation of cooperation with the Parimatch brand. We carefully select companies and brands for potential collaboration. Parimatch has established itself as a reliable betting brand that focuses on esports and its development over so many years on the market. Moreover, we are delighted that the Parimatch brand strives to enter into partnerships with the best in their sports. It is a pride for us to be on a par with such giants of world sports as Chelsea and Juventus. We much appreciate our partner’s interest in the growth of our brand and a concern for the promotion of Team Spirit both in the regional and international arena. This is a rare quality on the market today. Thanks to the Parimatch brand for this approach.”
Stepan Shulga, the Head of Esports at Parimatch Tech also commented on the partnership and said, “It is a genuine partnership. We started working even before the legendary roster appeared, even when Dota 2 as a whole was not a priority for “dragons.” The victory at the most prestigious esports tournament in the world opens a new page in the organisation’s history for Team Spirit. Glad we are part of this story.”
Team Spirit has become the undisputed leader in esports gaming having won ‘The International 10’ of the Dota 2 gaming competition in 2021. They claimed a prize of over $18,000,000. The popular team began their association with the betting firm in 2019.
Parimatch is a Ukraine based digital sports and entertainment firm promoting legal betting and gambling in various sports. The firm has developed a significant portfolio in esports wherein it supports amateur tournaments, organizes professional leagues and creates content for esports enthusiasts.
The firm has bagged notable sports brands in the last year such as the Pro Kabaddi League and football clubs like Juventus and Chelsea.