Mars Wrigley‘s popular fruity bubblegum brand, Boomer, is back with its latest innovation, Boomer Jelly on Top. Along with this inventive launch, Boomer has also released a TV commercial starring the ace Indian pacer, Jasprit Bumrah.
The advertisement offers viewers a refreshing display of fun and flavour that delivers on the brand promise of “Har Pal Fun Kar” by improving every moment with its distinctive and enjoyable consumption experience.
Continuing the brand’s heritage of developing unique ways to offer excitement to its customers, Boomer has launched Jelly on Top in the renowned strawberry flavour, doubling the excitement with each chew. This fascinating variation of Boomer transforms the gum experience by blending the thrill of jelly with the typical gum flavour, creating an enticing combination.
The basic package of Boomer Jelly on Top has a transparent design that reveals the tantalising mixture of jelly and gum within, which makes it visually appealing. This revolutionary product fulfils the brand promise of “Har Pal Fun Kar” by improving every moment with a unique and delightful consuming experience.
The TV commercial, created by DDB Tribal, captures the spirit of Boomer Jelly, emphasising the jelly’s wobbling action as it merges smoothly with soft gum. Viewers see Jasprit Bumrah change an unpleasant situation into a joyful occasion by utilising the fun aspect of Boomer Jelly on Top.
Nikhil Rao, Chief Marketing Officer at Mars Wrigley India, commented, “Since its launch 30 years ago, Boomer has become synonymous with Bubblegum and Fun. BOOMER Jelly on Top is testimony of the same. This exciting new offering brings together the best of both worlds in a distinctive offering. We are leveraging this distinctive innovation to widen the price pack architecture of the bubblegum market to Rs 2/-. The launch will be supported by a multimedia campaign featuring none other than Boom Boom Bumrah.”
Iraj Fraz, Creative Head, DDB Tribal, said, “Our favourite, Boomer is out in a Jelly Bubblegum avatar that’s sure to make everyone say ‘yes’ to fun. In this edition of the brand’s ‘Har Pal Fun Kar’ campaign, we find Boom-Boom-Bumrah, Boomer’s endorser-in-chief on a gully cricket pitch, tricking the opponent just as he’s known to outsmart the world’s best batters.”
The new Boomer Jelly is about to hit shop shelves nationally, providing customers with a wonderfully exciting way to enjoy their favourite gum. With its unique blend of flavours and textures, Boomer Jelly is set to become a household favourite in India, providing smiles and moments of happiness with each chew.
The films will be presented on television in eight different languages: Bengali, Gujarati, Kannada, Malayalam, Marathi, Tamil, Telugu, and Assamese. The ad film will also be available on digital channels.