The Women’s Premier League (WPL) team, UP Warriorz (UPW) have announced a scintillating association with the Katrina Kaif-founded beauty brand, Kay Beauty, for the forthcoming season.
In this association, Kay Beauty has been named the Capri Sports-owned team’s title partner. The pact has enabled the beauty brand’s logo to be featured on the front of the UP Warriorz team jersey.
Women empowerment and health and fitness have held the utmost priority in this collaboration with the end goal to instil confidence in women across the nation.
Jinisha Sharma, Director at Capri Sports, said, “Bringing Kay Beauty into the fold with the UP Warriorz signifies more than a partnership; it’s a fusion of shared values. Kay Beauty’s commitment to acceptance and boosting self-confidence mirrors our ethos at the UP Warriorz, where we celebrate diversity and encourage individuals to embrace their unique strengths. This synergy amplifies our mission to not only elevate women’s participation in sports but also to nurture an environment where every athlete feels empowered to be their best self. We are optimistic about the profound and lasting influence this collaboration will have, as we collectively navigate challenges and champion a new era for women in sports, grounded in inclusivity and resilience.”
Speaking of the association, Katrina Kaif, CO-Founder, Kay Beauty said, “The UP Warriorz are a delightfully energetic side representing the very heartland of India. They have lots of ambition, drive, ability, and a whole host of champions, and we are elated to be joining hands with this dynamic team. At Kay Beauty, we believe it is important for us to help push the conversations around women empowerment, and sport at the highest level is one of the most impactful ways of doing so. We are cheering for the UP Warriorz and hope to be associated with them for a long time to come.”
Kay Beauty, founded in 2019, is a collaboration between Katrina Kaif and the elite beauty and personal care platform, Nykaa. The entity’s primary agenda has been to bridge a gap between glamour and skincare.
The Alyssa Healey-led side will kick off its new season against Royal Challengers Bangalore (RCB) at the M Chinnaswamy Stadium on February 24 at 7:30 PM IST. The franchise finished third in the previous season and would want to better itself in the upcoming season.