The Indian Premier League (IPL) team, Delhi Capitals (DC) have announced JSW Paints, a subsidiary of the colossal JSW Group, as an associate partner.
Throughout the tournament, the JSW Paints logo will be prominently displayed on the back of the helmets and caps of DC players.
JSW Paints, a key player within the JSW Group, focuses on both industrial coatings and decorative paints. To achieve this, it prioritizes understanding evolving consumer needs, implementing cutting-edge technology, and maintaining operational excellence, all while keeping sustainability at the forefront.
This partnership strengthens JSW Paints’ commitment to cricket, as the brand recently joined forces with Delhi Capitals (DC), UP Warriorz (UPW), and Gujarat Giants (GG) in the recently concluded Women’s Premier League (WPL).
The Delhi-based franchise boasts a strong roster of existing sponsors, including Waaree Solar, Medulance, Greenpanel, Eco Mobility, ACKO, Puma, Fixderma, and Hero FinCorp.
DC kicked off their IPL 2024 campaign with a narrow four-wicket defeat to Punjab Kings (PBKS). The unit’s next match is on Thursday, March 28 as it takes on Rajasthan Royals (RR) at 7:30 PM IST.