Following this development, INEOS Grenadier has been named the official 4×4 vehicle partner by Tottenham Hotspur.
In this collaboration, INEOS Grenadier will receive proper exposure to the club’s fans across the globe via digital and social content and matchday activations at Tottenham Hotspur Stadium. The branding of INEOS will be visible on the team’s dugout seat headrests.
Commenting on the partnership, Todd Kline, Chief Commercial Officer, Tottenham Hotspur, said, “Our partnership with INEOS Grenadier represents the coming together of an innovative British brand with an iconic London Football Club – both of whom are committed to pushing boundaries and daring to do things differently, while staying true to authentic values and traditions. We should like to thank the team at INEOS Automotive for their vision and commitment to the future success of this partnership.”
INEOS Automotive Chief Executive Officer, Lynn Calder, said, “From the moment the idea for the Grenadier was conceived by our Chairman, Sir Jim Ratcliffe, we have pursued a fresh perspective on 4×4 development and manufacturing. The INEOS-wide ethos of employing grit and determination has helped us overcome many challenges as we brought the Grenadier to market, values that reflect the motto and mindset of this great football club.”
The INEOS Grenadier is a terrific off-roader that is effective in transporting people, goods and equipment to the most remote places of the world.
The Spurs and INEOS also teamed up in 2020 with INEOS Hygienics was named Tottenham Hotspur’s official hand sanitiser supplier during the peak of COVID.
Ahead of the international break, Tottenham Hotspur managed to acquire the fourth spot with 29 points.