The Premier League side, Tottenham Hotspur have joined forces with the nutrition brand, Science in Sport (SiS). The brand has been appointed as the official performance solutions partner in the four-year deal.
Following this development, Spurs will receive products and a dedicated performance solutions framework, which is developed by SiS to mould the team’s nutrition method.
Tottenham Hotspur will get onboard a staff to function along with SiS to develop the initiative that will be helmed by Emma Tester, the team’s main nutritionist.
The brand will receive exposure through the Tottenham Hotspur Stadium, the team’s training ground along with the coolers and water bottles.
The club’s recently released streaming platform, Spursplay, will entail content of SiS displaying how the brand’s products have to be utilised.
Speaking on receiving support from the leading company in this particular sector and quality of products, Tester said, “Having access and support from industry-leading experts is of huge benefit to us.
“We have had great feedback from the players on the range of products available to them and we look forward to developing bespoke products to truly personalise their nutrition programme.”
Earlier this year, Tottenham Hotspur inked collaborations with TUMI, Fast and Getir.
With the English top-flight starting in a couple of days’ time, the clubs have been quite active in signing sponsorship deals with some renowned brands.
Everton teamed up with Davanti Tyres and Fancurve, Wolves partnered with Trade Nation, Manchester City extended their association with Gatorade and many more.
Tottenham Hotspur finished fourth in the previous edition of the Premier League and will like to move up the order in the upcoming season.
Spurs will commence their Premier League 2022/23 campaign on August 6 at home against Southampton FC.