The Premier League unit, Tottenham Hotspur, has announced a new multi-year association with the carbonated soft drink brand, Coca-Cola.
As per the partnership, the popular brand has been named the official partner and the varied products of the brand, Coca-Cola and Coca-Cola Zero Sugar will be available for the fans at the Tottenham Hotspur Stadium.
Through Coca-Cola campaigns, the fans will receive an opportunity to access unforgettable matchday experiences, unique money-can’t-buy moments with players, hospitality tickets and merchandise prizes.
With this agreement, Coca-Cola is keeping up with its tradition of partnering up with football from the grassroots to the global level.
Michael Willeke, Integrated Marketing Experience Director, Europe, Coca-Cola, said, “Having been an integral part of the football matchday for decades, we are excited to offer Tottenham Hotspur fans the chance to enjoy incredible experiences and unique moments, at home, at bars and restaurants and in the stadiums, as part of our new campaign.
“Football has the power to bring people together and we cannot wait to reward fans across Europe with access to unforgettable moments and a host of benefits that only Coca-Cola can offer in collaboration with our partners.”
Todd Kline, Chief Commercial Officer of Tottenham Hotspur, said, “We’re pleased to add Coca-Cola to our growing family of partners. Coca-Cola has a long history of supporting football and we are excited to bring its products to our stadium as well as give our fans across the continent opportunities to win money-can’t-buy prizes.”
In one of the recent developments, Tottenham Hotspur also landed deals with Science in Sport and TUMI.
Earlier this month, Coca-Cola also signed the dotted lines with Liverpool FC and Juventus.
With club football returning, Tottenham Hotspur will be next seen on the field tomorrow i.e. October 1 against Arsenal at 5 PM IST.