The Indian indigenous tractor entity, Swaraj Tractors has revealed an advertisement featuring its brand ambassador and former Indian captain, Mahendra Singh Dhoni.
The ad emphasises the simplicity and efficiency of using the Swaraj Target 630 for horticulture, inter-row cultivation, puddling, and other farming tasks.
The advertisement begins with the Chennai Super Kings (CSK) wicket-keeping batter visiting a friend’s farm, where he sees the Swaraj Target 630. He takes the tractor for a ride, passing past sugarcane fields, vineyards, horticulture areas, and rice fields. This demonstrates the Swaraj Target 630’s multi-purpose capability and serves as a visual testimonial to the tractor’s superior features and performance.
This is Swaraj’s second commercial featuring MS Dhoni. Farmers around the country praised Swaraj’s debut advertisement, which featured the legendary cricketer, for supplying high-quality, technologically advanced machinery. This new campaign builds on the success of its predecessor, reinforcing Swaraj’s reputation as a trustworthy brand among farmers.
FCB Interface designed the new TVC for Swaraj, which is set to be available in multiple regional languages, including Hindi, Gujarati, Marathi, Bhojpuri, Tamil, Telugu, Kannada, Bengali, and Punjabi.