The Indian company, Emcure Pharmaceuticals has revealed a new advertisement campaign ‘Cure and Beyond’, featuring the former Indian cricket team captain and current Chennai Super Kings (CSK) megastar, Mahendra Singh Dhoni.
Emcure Pharmaceuticals intends to firmly establish its conviction in “Cure and Beyond.” The campaign intends to promote awareness about Emcure’s focus on innovation and build a reputation for thought leadership in the Indian pharmaceutical market.
The marketing campaign is based on a fascinating tale that goes beyond the traditional duty of providing medicinal supplies to patients. It digs into a larger purpose to help, empower, and educate millions of people to live better lifestyles. The ad film featuring ‘Captain Cool’ is being released across many media channels, including digital, television, and print.
Satish Mehta, Managing Director and CEO of Emcure Pharmaceuticals, said, “At Emcure, we have always been striving to move the needle. The campaign ‘Cure and Beyond’ is our endeavor to put forth our vision and what we stand for. And who better to take this forward than a man who has gone above and beyond all through his life- Dhoni. With this effort, we want to reinforce our core belief of empowering people and communities through innovation.”