EMotorad, a Pune-based electric vehicle (EV) startup focused on e-cycles, has partnered with the former Indian cricket team captain, Mahendra Singh Dhoni.
Dhoni has joined EMotorad as an equity investor. This move signifies his belief in the future of electric mobility and EMotorad’s vision for sustainable transportation solutions.
In addition to the investment, MSD has also assumed the role of the entity’s brand ambassador. He will leverage his immense popularity to promote the company’s e-cycles through endorsements and marketing campaigns.
EMotorad recently launched a television commercial (TVC) featuring the captain cool. The ad, with a playful twist on the popular Bollywood song “Bole Jo Koyal,” showcases Dhoni interacting with talking koyals (cuckoos) who represent EMotorad. The tagline, “We make impossible stuff happen,” emphasizes EMotorad’s commitment to innovation and making sustainable mobility accessible.
Expressing his enthusiasm for this collaboration, Mahendra Singh Dhoni, said, “The future is in our hands. We are in an era where innovation plays a huge role in shaping sustainable solutions, and I’m a fan of new-age companies that build these. EMotorad stands at the forefront of shaping the future of mobility, and I am thrilled to be a part of this journey!”
Kunal Gupta, Co-Founder and CEO of EMotorad, said, “It requires a great degree of level-headedness with humility to be MS Dhoni. He is nothing short of India’s national icon who embodies leadership, teamwork, adaptability, and maintaining calmness under pressure – be it on pitch or off. He’s Thala for a reason! He perfectly embodies the core values of EMotorad: someone with passion, authenticity, and most importantly the love for bikes, cars, and now our e-cycles. We started EMotorad with a simple mission: to optimise the world of mobility and create fun moments for people and the planet – and who better than MS Dhoni to represent this.”
EMotorad, a rising electric vehicle startup based in Pune, India, offers a range of e-cycles designed for convenient and eco-friendly commuting.
Before this campaign, MSD also featured in advertising campaigns for Orient Electric, Cleartrip, Eurogrip Tyres, and Gulf Oil. Additionally, Dhoni also invested in and became the brand ambassador for Explosive Whey, a protein supplement brand.
The 42-year-old playing for Chennai Super Kings (CSK) will be facing off against Lucknow Super Giants (LSG) at the Bharat Ratna Shri Atal Bihari Vajpayee Ekana Cricket Stadium in Lucknow this coming Friday, April 19, at 7:30 PM IST.