The new TVC, which coincides with the introduction of a new line of Swaraj Tractors, highlights Dhoni’s ardent love of farming. This TVC emphasizes how Swaraj consistently met consumers’ expectations while adhering to its power DNA (Josh) and fostering client loyalty.
The ‘Naya Swaraj’ signals a paradigm shift in the brand’s dedication to comprehensive solutions while also targeting innovative farmers who appreciate contemporary agricultural methods and technology. Swaraj Tractors’ goal with this campaign is to improve customer experiences through its goods and services, ushering in a new era for the business.
FCB Interface designed the new TV commercial, which will be available in a variety of regional languages.
About the association, Dhoni, said, “Farming, much like cricket, has become an integral part of my life. It requires dedication, hard work, and reliable companions. Swaraj Tractors have been my trusted companions on the field, helping me pursue my passion for farming. This TVC reflects my personal journey and my belief in the brand. The ‘Naya Swaraj’ truly embodies the spirit of modern farming while staying true to Swaraj Tractors’ DNA of Power and Reliability.”
Rajesh Jejurikar, Executive Director & CEO Auto and Farm Sector, Mahindra & Mahindra Ltd.. said, “Having MS Dhoni on board, first as a customer and then as the brand ambassador for Swaraj, is an honour for us. His presence is a perfect fit with Swaraj’s core DNA of dependability, and his aspirational appeal aligns seamlessly with our new range of modern feature packed tractors. His genuine belief in our products adds authenticity, making this collaboration a true reflection of our journey ahead.”