The Indian indigenous tractor entity, Swaraj Tractors has named the former Indian captain, Mahendra Singh Dhoni as its new brand ambassador.
Following the association, the 41-year-old Indian cricketing legend will be seen in a newly launched advertising campaign for the brand.
The announcement was made during the launch of the company’s lightweight tractors.
According to an official statement from Swaraj Tractors, the relationship would strengthen the company’s dedication to offering Indian farmers cutting-edge and dependable mechanisation solutions.
Speaking on this new partnership, MS Dhoni said, “Coming from a small town, farming is not far from our day-to-day life. I always found it fascinating. When I started spending more time at my farm during the pandemic, I realised we need farm mechanisation to save time and we need a powerful tractor to do the job. This led me to choose Swaraj and I am extremely happy with the product and now to be formally associated with it.”
Rajesh Jejurikar, Executive Director & CEO Auto and Farm Sector at M&M Ltd., stated, “We are delighted that someone like Dhoni who is into farming and is already using a Swaraj tractor in his farm, has decided to endorse the brand. We strongly believe that his endorsement will motivate young and progressive farmers towards adopting farm mechanisation.”