Star Sports Network, the official broadcaster partner of the International Cricket Council (ICC) has signed 14 on-air sponsors for the LIVE telecast of the ICC Men’s T20 World Cup 2021.
Dream 11, Byju’s, Phonepe, Thums Up, Vimal, Havells, JioMart, netmeds.com are co-presenting sponsors while Akash, Skoda, Whitehatjr, Great Learning, CoinDCX, and Trends are roped in as associate on-air sponsors of the event.
Star Sports will be seen broadcasting the event in eight languages that include English, Hindi, Tamil, Telugu, Bangla, Kannada, Marathi & Malayalam languages. The tournament will also be LIVE-streamed on their OTT platform Disney+Hotstar in multiple languages.
In an earlier report, it was also revealed that Star Sports is charging a premium for the India-Pakistan match, which is to be played on October 24 in Dubai. The broadcaster is now charging Rs 25-30 lakh for a 10-second ad spot for that match. These rates would make it the costliest ever SPOT-RATE for any sporting property ever telecasted on Indian television.
The official broadcaster is not the only one to sign so many sponsors, even the apex body, the ICC has been able to rope in 15 partners for the World Cup, which include the likes of Oppo, MRF Tyres, Booking.com, Byju’s, PostPe, Emirates, MoneyGram, Bira, Star Sports, Coca Cola, Upstox, Nissan, Royal Stag, Dream11 and Jacob’s Creek.
Only one day is remaining for the final submission of the squads for the ICC Men’s T20 World Cup. Sources have suggested that selectors, coach Ravi Shastri, captain Virat Kohli & vice-captain Rohit Sharma will be having one final round of conversation today to review the Indian squad for the T20 World Cup.
The World Cup is set to begin on October 17, with the first match staging hosts Oman and Papua New Guinea at the Al Amerat Cricket Ground in Oman.