The International Cricket Council (ICC) has secured a partnership with the multinational OTT portal, Amazon Prime Video.
Following the four-year pact, Prime Video will be providing coverage of every ICC men’s and women’s cricket event in Australia, including Men’s and Women’s Cricket World Cups, T20 World Cups, Champions Trophy, U19s, and the World Test Championship Final.
The agreement comprises a total of 448 live games between 2024 and 2027 in Australia for the OTT platform.
The accord was made in the aftermath of the ICC Men’s Cricket World Cup 2023, which saw Australia winning the trophy and the competition shattering several records in terms of audience attendance in the stadium and viewership both on linear TV broadcasts and digital mediums.
Geoff Allardice, ICC Chief Executive, said, “We are very excited to be entering a new four-year partnership with Prime Video for ICC cricket rights in Australia. The recently concluded Men’s Cricket World Cup has highlighted the interest and passion for ICC Events across the globe, and especially in Australia where cricket fans have enjoyed the recent success of their men’s and women’s teams. We look forward to working with Prime Video Australia to provide an innovative coverage of world class cricket to more fans in Australia.”
Hushidar Kharas, Head of Prime Video Australia and New Zealand, stated, “Prime Video has worked to create a single destination for audiences to find new movies, live sports, and their favorite TV shows. We are always looking for ways to deliver more value to our customers and live sports is consistently one of their top requests. We are thrilled to be able to offer our customers the live broadcast of the Cricket World Cup included in their Prime membership.”
He also expressed, “The Cricket World Cup is one of the most viewed sporting events in the world; the recently concluded edition was watched by hundreds of millions of people! Over the next four years, Prime members in Australia will be able to watch their favourite cricket teams and players compete for the game’s biggest prize, on demand, on the device of their choice—exclusively on Prime Video.”