The Pro Kabaddi League‘s (PKL) official broadcaster, Star Sports Network has recorded an incredible 226 million viewers in the first 90 matches.
The season 10 has also seen a notable 17% increase in reach over Season 9, making it the only sport apart from cricket to consistently hit the 200 million mark.
Additionally, the network achieved 38 billion minutes of viewing, which is 15% greater than Season 9 during the same time frame. A 22% increase in TVR has also occurred, highlighting Kabaddi’s rising appeal among Indian sports fans.
PKL Season 10 has already exceeded the previous year’s viewership even before the playoffs and finals have begun. The Gachibowli Indoor Stadium in Hyderabad will host the playoffs starting on February 26, with the finals scheduled for March 1.
“Kabaddi League embodies the principles of intense competition, and a strong commitment to fan engagement. Our focus on showcasing India’s emerging Kabaddi talent has been pivotal in elevating the league’s stature. Season 10 reflects the league’s continuous expansion and development as we continue to break records. The past decade has been marked by growth, and a steadfast commitment to delivering a top-notch viewing experience. We extend our heartfelt gratitude to fans for their passionate support, and as we approach the milestone season’s conclusion, we are dedicated to delivering a grand finale,” said, a Star Sports Spokesperson.
With this milestone, PKL has held its ground in being one of the prized sporting properties in the nation.