Spanish football giants, Real Madrid are preparing to turn their in-house digital terrestrial television (DTT) station into a new over-the-top (OTT) streaming service, according to the Europa Press.
The Spanish news agency reports that the La Liga club is looking to obtain up to €8 million (US$9.3 million) in assets under Spain’s ‘Audiovisual Hub’ project, which seeks to brace audiovisual production in the country, to reinvent Real Madrid TV.
The ingenuity reportedly called ‘Real Madrid Digital Factory’, will see the refurbished channel offer live streaming and on-demand content via all devices, including mobile, online, and Smart TVs. The Europa Press added that the service will have cloud circulation supported by artificial intelligence (AI).
Real Madrid is also supposedly looking to fuse all production in a dedicated content studio, which the club believes will help expand its contribution to fans.
Earlier this month, Real Madrid partnered with the US broadcasting company Cinedigm to make their in-house channel available in the US and Canada on linear and advertising video on demand (AVOD) platforms.
The report comes after La Liga trimmed closer to securing substantial investment from private equity firm CVC after the deal was approved by 38 of the 42 clubs in Spain’s top two soccer divisions. Real Madrid, who has already threatened to take legal action to prevent the deal, voted against the proposal.
On the pitch, Los Blancos began the season with a 4-1 away win over Alavés. They face Levante next on 22nd August.