The LALIGA club, FC Barcelona (FCB) and EBC Financial Group, a leading financial services provider, have solidified a new 3.5-year partnership.
This partnership has named EBC the club’s official foreign exchange partner across various regions.
Via the pact, EBC secured exclusive rights to conduct specialized foreign exchange activities within the Asia-Pacific (APAC), Latin America (LATAM), Middle East, and Africa regions. This encompasses services like foreign exchange transactions, trading, brokering (including CFDs), and advisory services for these markets.
Juli Guiu, Marketing Area Vice President, FC Barcelona, said, “This partnership coincides with FC Barcelona’s global expansion plan in recent years, I’m sure that this will help the Club open up a wealth of opportunities in the financial sector through these 3.5 years of partnership with the well-renowned EBC Financial Group. With the untapped potentials we see in the Asia Pacific region, as well as the growing economies in South & Central America, Mexico, Africa, and Middle East, we’re excited to build more connections with brands, partners, supporters and Culers in these regions.”
Samuel Hertz, APAC Director of Operations, EBC Financial Group, said, “Even though EBC is only four years old, we’ve only grown because we demand the best from ourselves and the industry. We’ve delved deep into FC Barcelona’s storied history, learning from their culture of mentorship where the experienced guide the new, and the new inspire the younger, creating a continuum of growth and excellence. This isn’t just a partnership; it’s a shared journey towards greatness, embodying a culture where success is not just about winning but about fostering values, nurturing talent, and contributing positively to society. We’re inspired by Barca’s way of doing things, their culture where veterans nurture newcomers, passing on wisdom and passion. Our choice of FC Barcelona as a partner is deliberate and profound; it’s about learning from the best and embedding their ethos of teamwork, respect, and ambition into our DNA.”
EBC Financial Group is a financial services company headquartered in London, with a presence in major financial centres globally. The financial institution offers investment and wealth management services to individual and institutional investors. The company is authorized and regulated by the Financial Conduct Authority in the UK and focuses on providing clients with access to global markets and investment opportunities.
Recently, the Spanish giants announced the renewal of their partnership with CUPRA, a Spanish vehicle manufacturer.
The Blaugrana’s 2023-24 season is still ongoing. They lost the Supercopa de Espana final to Real Madrid CF (RM) earlier this year. Currently, they’re focused on the LALIGA title race and the upcoming UEFA Champions League (UCL) quarter-final against Paris Saint-Germain (PSG).