Five clubs from Spain’s La Liga Santander have inked sponsorship deals with the Asian sports betting operator BK8. Under the terms of the agreements, BK8 will become the official Asian betting partner of Athletic Bilbao, Elche CF, RCD Mallorca, Valencia CF, and Villarreal CF.
As per the arrangements, BK8 will gain marketing and brand exposure via the five team’s digital and social media channels in Asian markets as well as by regional-focused to virtual perimeter advertising rights. The brand will also conduct promotional activities with different players from the five clubs across the 2020/21 season.
Michael Gatt, BK8’s managing director for Europe, said, “We are very ambitious and to have joined forces with some of Spain’s leading clubs shows the determination we have to be able to address some of the work we want to do moving forward.”
He further added, “We are working with a number of football stakeholders across Europe at this moment in time, so we can continue on this positive trajectory and help us invest with not just clubs but also charities and the community who share our ambition to make a difference in football, this partnership with some of Spain’s elite football institutions puts us on the map in Europe and we look forward to a successful relationship with them all.”
Anil Murthy, Valencia CF president, said, “VCF is a global brand and Asia is an important market for us. We hope that with this agreement with BK8, our presence in Asia will continue to grow.”
This partnership comes in continuation to the Spanish government introducing new laws restricting gambling sponsorship in sport to some extent. Spanish clubs are limited to overseas betting deals after seven La Liga teams were ordered to cancel their sponsorship arrangements with betting companies in the previous year.