The Indian Premier League (IPL) team, Rajasthan Royals (RR) have signed a partnership with the sports and lifestyle company, playR.
Following the partnership, playR has been named the exclusive global merchandise partner of RR for IPL 2023.
As per the deal, with the assistance of the sports company, the Jaipur-based outfit will create a wide range of fan merchandise for its supporters globally. This will include apparel, accessories, and lifestyle products for RR fans.
The sports merchandising brand, with the help of this partnership would focus to increase its visibility, and reaching a global audience.
Zameer Kochar, Chief Marketing Officer, Rajasthan Royals, said, “One of the core values at the Royals that we believe in is to cater to the needs of our supporters, and this global partnership will enable us to offer them a specially curated range of merchandise which they can proudly don while they cheer for the team“.
Ravi Kukreja Co-Founder and Director, playR, commented, “We are thrilled to be partnering with Rajasthan Royals for the 2023 season. This partnership will allow us to create a unique range of merchandise for Rajasthan Royals fans around the world. We look forward to working with the team and helping them to create a strong fan base“.
Founded in 2021, playR is currently available in more than 100 retail locations all over the world. The company has its specialisation in selling clothing, sports equipment, bicycles, and many such accessories. The company also has an e-commerce website.Â
Before this association, RR also forged partnerships with Luminous Power Technologies, BKT Tires, Mahindra SUV, SBI Life Insurance, Goel TMT, Fino Payments Bank, and Ubon.
After a spectacular win against Sunrisers Hyderabad (SRH) last Sunday, the Sanju Samson-led side will next take on Punjab Kings (PBKS) tonight in Guwahati.Â