The Indian Premier League (IPL) team, Rajasthan Royals (RR) have announced a new sponsorship deal with the leading home electrical specialist in India, Luminous Power Technologies. In this deal, the brand is set to become the team’s title sponsor for the upcoming season of the IPL.
Powerful and reliable, Luminous Power Technologies offers a variety of cutting-edge devices in the areas of solar energy for homes and power backup. Client delight via innovation and passion with a focus on execution & teamwork has always been the brand’s philosophy. Luminous always aims to develop constantly to improve the comfort and effectiveness of living.
Luminous is returning to the IPL with its collaboration with the Royals for the 2023 season after previously extending its commitment to the sport via in and linear TV partnerships.
In the forthcoming season, the Luminous logo will be placed on the front of the Rajasthan-based team’s official playing and training uniforms as part of the affiliation.
Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, said, “Luminous is a brand driven by innovation and technology which is central to what drives success for our franchise. Countless synergies have emerged as we’ve deepened our discussion around this partnership with innovation and sustainability being a core focus of both brands. We are incredibly excited about the impact we can achieve together and look forward to helping Luminous strengthen their national and global footprint through various campaigns during the season and beyond.”
Preeti Bajaj, Managing Director & Chief Executive Officer, Luminous Power Technologies, said, “With over 35 years of expertise in creating innovative and technology driven products for our consumers, Luminous is one of the most reputed and reliable brands in India. This exciting partnership with Rajasthan Royals provides us with the opportunity to keep scaling and creating a tangible impact on our current and potential consumers. We have been associated with cricket in the past through other associations, and with this partnership with Rajasthan Royals, we aim to reaffirm our commitment to innovation and technology, and also promote exponential growth for the business leveraging the Royals’ domestic and global presence.”
Neelima Burra, Senior VP and Chief Strategy, Transformation and Marketing Officer, commented, “Luminous is a No.1 brand in energy solutions market. With the evolution of power quality, power consumption, and per capita income in India, power back-up needs have been marking a shift towards residential solar as well as higher KVA ranges and Luminous is on a mission to accelerate growth in coming years, shaping the Luminous of Future – Luminous 3.0.
“A range of strategic initiatives have been laid out across businesses and brands to drive this transformation journey and position Luminous as a global Prosumer-Tech player that is Transforming the world of sustainable energy and Powering happier homes. IPL and RR collaboration is very valuable as it will helps us strengthen our brand in India in every household in India.”
The champions of the very first edition of the IPL will be commencing their 2023 journey against Sunrisers Hyderabad (SRH) on April 2, 2023.