A global leader in the off-highway tyre industry, Balkrishna Industries Ltd. (BKT) Tires has announced a new sponsorship association with seven teams from the world’s most-watched T20 tournament, Indian Premier League (IPL).
In this deal, the tyre company will serve as the official tire partner for Mumbai Indians (MI), Delhi Capitals (DC), Kolkata Knight Riders (KKR), Punjab Kings (PBKS), Rajasthan Royals (RR), Sunrisers Hyderabad (SRH), and Gujarat Titans (GT).
Notably, this is BKT’s fourth consecutive season with the five-time champions, MI, DC, KKR, PBKS, and RR, and its second year with SRH and the defending champions GT.
For more than 30 years, BKT has been a pioneer in designing and producing secure, cutting-edge, and performance-driven tyres for various specialised markets, including the mining, agricultural, construction, earthmoving, and port industries. The BKT are the go-to partner for those operating in some of the most difficult conditions on the planet courtesy of its cutting-edge technology and commitment to constant improvement.
Earlier this year, BKT Tires also inked collaborations with two SA20 teams, Paarl Royals and Sunrisers Eastern Cape.
Commenting on the partnership, Rajiv Poddar, Joint Managing Director, Balkrishna Industries Ltd., said, “Over the years, we have seen the cricket T20 league generating strong appeal in the sporting ecosystem and transcending to be one of the biggest events on the international sporting calendar. The partnership with T20 cricket adds to a growing portfolio of BKT’s global strategic relationships. Today, we are delighted to announce our official association with 7 T20 teams.
“This is an amazing endorsement for the brand and further strengthens our dedication to delivering our commitments. We are confident that this partnership will create a positive impact on our brand, generating more interest and value.”