Four Indian Premier League (IPL) teams – Royal Challengers Bangalore (RCB), Mumbai Indians (MI), Delhi Capitals (DC), and Rajasthan Royals (RR) have signed a partnership with the premier SUV vehicle brand, Mahindra SUV for IPL 2023.
Following the partnership, Mahindra SUV has been named the official SUV partner of the four IPL franchises for the 2023 edition.
With the help of this association, the automobile brand wants to build and expand its engagement with the customers and amplify the relationship between the entity and the Indian T20 league’s franchises. The players from these teams will also engage in merchandise giveaways and contests. The winners of the contests will also get a golden opportunity to meet and greet their favourite players from these outfits throughout this 2023 season.
Through this partnership, the automobile entity will also look to propel the test drives at its dealership all over India.
Mahindra SUV is a premium SUV automobile model produced by Mahindra & Mahindra. The company also produces various ranges of automobile vehicles such as electric vehicles, pickups, and buses. The company is owned by the business tycoon, Anand Mahindra.
Veejay Nakra, President of Automotive Sector, Mahindra & Mahindra Ltd., said, “We are thrilled to be associated with four marquee teams competing in the T20 league as the official SUV partner. This association presents a perfect opportunity to connect with our customers and fans in a unique and engaging way. In order to bring the excitement of the T20 league to our showrooms and dealerships around the nation, we are looking forward to planning a variety of on-ground activities. The T20 league is one of the world’s largest cricket leagues, and we are confident that this partnership will have a positive impact on our brand, growing interest and value”.