The Indian Premier League (IPL) team, Punjab Kings (PBKS) have announced a partnership with the South Korean food entity, Orion.
Following the association, Orion has been named the official snacking partner of PBKS for IPL 2023.
As per the deal, the logo of the food brand will be visible across various PBKS assets throughout this ongoing 2023 edition.
Orion, also known as Orion Confectionery, was established in 1956 and it is considered one of the three largest food companies in South Korea. The food entity is known for producing delicious biscuits, cookies, crackers, pies, gums, and its most famous product, Choco Pie.
Saurabh Saith, CEO, Orion India, said, “The name and emblem of Punjab Kings, represented by the fierce lion in the team’s logo, embody the spirit of energy and flair that sets the team apart. As official snacking partners, we are thrilled to introduce/launch our latest offering, the world-renowned Turtle Chips, to fans and consumers alike. Our vision is to cultivate a long-lasting partnership that extends beyond the cricket field, allowing fans and consumers to indulge in the delectable and crunchy taste of Turtle Chips, available in five distinct flavours. As one of the largest markets for western salty snacks in India, Punjab was a natural and strategic choice for us. We look forward to celebrating the dynamic synergy between cricket and snacking”.
Satish Menon, CEO, KPH Dream Cricket Private Limited, said, “We are proud to partner with Orion, a multinational brand, as a partner of Punjab Kings. Orion’s rapid expansion in such a short period of time is a testament of the brand’s quality and standards, and we are confident that this partnership will enable them to further increase awareness and scale the reach of their products. Together, we look forward to creating a powerful and impactful association that will benefit our fans as well as both the brands”.
Raje Suneet Jain, Senior Category Manager, Orion India, said, “As part of this partnership, we aim to dial up brand awareness of Turtle Chips, our 4 layered patent snacks in India by focusing on creating digital consumer lead interventions with Punjab Kings for the IPL season”.
Before this development, the Mohali-based franchise added companies such as playR, BKT Tires, Paytm Insider, Campa, and B Natural to its sponsorship portfolio.
After securing a seven-run win in (DLS Method) in Mohali against Kolkata Knight Riders (KKR) last Saturday, the Shikhar Dhawan-led side is all set to face Rajasthan Royals (RR) in its next match tonight in Guwahati.Â