The Indian Premier League (IPL) unit, Punjab Kings (PBKS) have announced a new sponsorship collaboration with playR. Following this deal, the brand has been named the official merchandise partner of the Punjab-based team for IPL 2023.
The collaboration seeks to assist fans to show their team support by offering them with exclusive fan merchandise and accessories. The collaborative project will also bring exclusive PBKS fan merchandise to fans all over the world, including fan wear, caps, cricket equipment, fitness, and accessories.
Each item was designed by keeping the team’s identity and logo in mind. T-shirts, cricket bats, balls, pads, gloves, fitness accessories, and other items are included in the collection. The merchandise is available to buy on the playR Punjab Kings website, and it will also be available in leading stores around the world.
playR debuted in 2021 and is currently available in more than 100 retail locations worldwide, with plans to expand to 800 locations by the end of the year. It also retails through its own e-commerce site in addition to its multi-brand online stores. playR specialises in clothing, sports equipment, bicycles, and accessories for a variety of sports, ages, genders, and lifestyles.
Satish Menon, CEO Punjab Kings, commented, “We are thrilled to announce playR as our Global Official Fan Merchandise Partner. After months of research and careful consideration, we have selected playR which shares our values and commitment to quality. What is interesting is that playR as a brand already has a range of apparel and cricket equipment and they understand our requirements and work towards making sure that our brand reaches across platforms”.
Ravi Kukreja Co-Founder, Director – playR, said, “We are confident that this strategic alliance with Punjab Kings for India and the International market will bring success to both parties and the fans of Punjab Kings will surely love the merchandise. We look forward to many years of success together.”