The health technology company, Philips India launched a new campaign #BarberKeBaraber featuring the star Indian cricketer Virat Kohli.
The campaign highlights the former Indian captain demonstrating the capabilities of the Philips All-in-One Trimmer, featuring its Twin Trim blades, to achieve precision comparable to that of a salon.
The campaign’s tagline,“#BarberkeBaraber”, seeks to capture the desire for a grooming experience of professional quality, similar to the expertise provided by a proficient barber.
Deepali Agarwal, Business Head – Personal Health, Philips Indian Subcontinent, stated, “At Philips, we’re constantly pushing the boundaries of innovation, and creating meaningful experiences for our consumers. With the #BarberKeBaraber campaign, our objective is to enhance the grooming journey for men in India by offering a product that guarantees an even trim and a polished finish within the comfort of their homes. The Philips All-in-One Trimmer underscores our dedication to provide top-notch grooming solutions for men. With this campaign, our aim is to empower men to groom with confidence and ease at their convenience.”
Philips is a renowned multinational conglomerate known for its diverse range of products and services, spanning across healthcare, consumer lifestyle, and lighting sectors. Established in 1891, Philips has grown into a global leader in innovation, with a strong focus on improving people’s lives through advanced technology and sustainable solutions.
The 35-year-old cricketer is the grooming sector brand ambassador for Philips and also has affiliations with several other brands – Digit Insurance, HSBC India, Puma India and Myntra.