Centuary Mattress, a leading Indian sleep solutions brand and the official sponsor of Sunrisers Hyderabad (SRH), has unveiled a new TVC, “SleepQool,” featuring players, Pat Cummins, Bhuvaneshwar Kumar, Aiden Markam, and T Natarajan.
The TV commercial emphasises the Qooling and Relaxing traits of its Q-Gel mattress line, which makes it a great choice for surviving India’s humid summers.
In this latest promo, viewers can see the SRH skipper relax in a state of happiness and comfort provided by Centuary’s newest offering, the Q-Gel Mattress. In the following frame, the Sunrisers’ captain can be seen expressing the city’s most popular answer to any tense situation: ‘Be Qool Mama’. The advertisement brilliantly portrays how a Q-Gel mattress can provide restorative sleep, which is critical for thriving in the high-adrenaline atmosphere of the IPL game, particularly during the warm summer months.
Uttam Malani, Executive Director, Centuary Mattress, said, “At Centuary Mattress, we have always been steadfast on our mission to constantly raise the bar of excellence and deliver the best-in-class sleep solutions to our customers. As a Hyderabad-based brand, this glorious alliance with our very own Sunrisers was simply waiting to happen. Now, in our capacity as the proud sponsors of Sunrisers Hyderabad, we are absolutely delighted to feature our favourite Orange Army in this latest TVC. This creative collaboration not only celebrates the spirit of cricket but also reiterates our mission to redefine the sleep experience for our esteemed customers.”
Centuary Mattress remains committed to providing the best comfort and support to clients around the country. The TV commercial beautifully represents the brand’s dedication to supporting an active lifestyle and improving people’s overall well-being by emphasising the need to get better, calmer, and more revitalising sleep. The brand introduced the Q-Gel Mattress earlier this year to offer a comfortable resting experience while giving enough biomechanical relief for one’s body.