Myntra unveils new ad campaign ‘Be Extraordinary’ starring Virat Kohli

Virat's appointment as Myntra's brand ambassador will bring his appeal, charm, and energy to the platform's brand campaign.

The online shopping platform Myntra welcomes the Indian cricket legend Virat Kohli to its roster of celebrity brand ambassadors, as the platform continues to uplift the nation’s everyday fashion quotient as part of its ‘Be Extraordinary Every Day’ campaign.

The 30-second commercial has been created for social media, television, and internet platforms. In the movie, Kohli is astonished by his friend’s stylish attire and then proceeds to display a variety of men’s casual clothing, accessories, and multi-brand products including watches, headphones, and footwear.

The 34-year-old represents Myntra’s broad spectrum of fashion and lifestyle services in the film, which includes men’s casual wear, footwear, watches, and headphones. The commercial use Virat’s effortless demeanour and intrinsic confidence to encourage viewers to raise the level of their everyday looks and make every moment extraordinary, emphasising that one’s style is not limited to clothing. Myntra’s position as the ultimate fashion and lifestyle destination is bolstered by its collaboration with Kohli.

Myntra, CMO, Sunder Balasubramanian, said, “We are extremely happy to welcome Virat as our newest brand ambassador. He is a true inspiration to millions of Indians and his style has influenced young India. We believe that this association will build salience with Myntra and enable us to connect with his fan base.”

On this partnership, Virat Kohli said, “I am thrilled to be a part of Myntra’s latest ad film and represent the most-preferred fashion destination in India as its brand ambassador. As someone who likes to keep it casual and fun when it comes to dressing up, the campaign ‘Be Extraordinary Every Day’ resonates at a personal level with me, thus making this association much more special. I am excited for my fans to see me in a new avatar.”

Virat’s appointment as Myntra’s brand ambassador will bring his appeal, charm, and energy to the platform’s brand campaign, while also allowing Myntra to gain insight into his devoted fanbase throughout the country.

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