Zomato, a food ordering and delivery website, has launched a series of Al-generated advertisements for its restaurant partners as part of its campaign for the Indian Premier League (IPL) 2024.
The business is using AI technology to create dynamic, customised advertisements for restaurant partners, building on the momentum created by the inventiveness and humour in the contextual commercial films that are centred upon fan excitement, fun and banter throughout T20 cricket season.
These advertisements, which were conceptualised by Zomato’s in-house creative team and brilliantly executed by filmmakers Raj Nidimoru and Krishna DK, prominently showcase Ranveer Singh, Zomato’s brand ambassador, with Samantha Prabhu and Indian cricketer Cheteshwar Pujara. The AI-generated commercials are designed to convey the essence of friendship and passion for watching cricket together, as well as the thrill of ordering favourite meals online.
The Al films showcase each restaurant partner’s name and speciality dish, acting as a marketing tool during the cricket season. Ryde Productions is the producer of the campaign.
Sahibjeet Singh Sawhney, Head of Marketing, Zomato, said, “At Zomato, we continuously strive to offer value-added services to our restaurant partners and customers. This initiative exemplifies our dedication to supporting our partners and enriching the food ordering experience for our customers. We are excited to witness how these personalised ads will propel our restaurant partners’ promotional efforts, enabling them to reach a wider audience set through targeted marketing.”
Raj Nidimoru and Krishna DK, said, “Collaborating with Ranveer, Samantha, and Pujara on set was a fantastic experience that brought a unique charm to the films. It was exciting to blend the worlds of cricket, movies, and Zomato in a quirky way. Although we don’t often do ads, we were thrilled to be a part of this creative journey with Zomato. The experience was surprisingly collaborative and a lot of fun!”