The Pakistan Super League (PSL) team, Peshawar Zalmi have signed a sponsorship extension with the radio channel, FM91 Pakistan.
Following this deal, the network will continue to remain the official radio partner of the side for the upcoming PSL 9.
The side through its social media handles, announced the deal with the caption, “Announcing @FM91_official as our Official Radio Partner for #HBLPSL9”
The Pakistan-based radio station, FM91’s transmissions reach Gawadar, Islamabad, Lahore, and Karachi. The radio station is owned by Air Waves Media (Pvt) Ltd, the Interflow Group’s media division. In addition to its Karachi headquarters, the station has production facilities in Lahore, Islamabad, and Multan.
Prior to this deal, the unit also developed commercial associations with Bank Makramah Limited (BML), GTR Tyre, TCL, Khyber TV Channel, Independent Urdu, Gym Armour, Haier and Dawn Media Group.
The Babar Azam-led team will commence its PSL championship quest against Quetta Gladiators on February 18 at Lahore’s Gaddafi Stadium.